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When to Call in the Coach (page 2 of 3) 

People and sometimes even whole organizations try to live with the situation and hope it goes away. Instead, one of two things happens: the individual or company either dies a slow death or they become a time bomb that will explode at an unpredictable time in the near future.

Another major reason that individuals and organizations don't ask for help and need coaching is that emotions get in the way of objectivity. It is always a good idea to get an objective outside opinion whenever one is faced with a crisis. Good managers and coaches have the ability to separate their emotions from the crisis at hand in order to remain objective. Yet, sometimes even the top team members and organizations get so wrapped up emotionally in "their world" that they lose their ability to step outside themselves and assess themselves or the situation objectively. Remember, one of the greatest values that an outside consultant or coach can bring to the table is the ability to be objective and see what the organization cannot.

The third reason folks need coaching but can't or won't ask for it is ego, plain and simple. Whether it is an overabundance or lack of confidence, an imbalanced ego results in being afraid to ask for help. As mentioned earlier, many folks feel that asking for help means they are weak. We, as coaches, know better. Asking for and receiving help is one of easiest and most effective ways to improve oneself. The desire for self-improvement is most definitely a show of strength.

It is not too hard to figure out that fear, emotion and ego are very closely connected. We could even argue that in some cases they are essentially the same thing. As coaches we quite often see two or all three of these elements working together, actually preying on each other, and making the need for outside coaching all the more urgent. I would like to share with you some of my own experiences to help exemplify my point. See if these situations seem familiar.
 

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Bob was head of the operations department for a software company. He was having a terrible time getting his company's inside telephone hardware installer to provide the communications infrastructure necessary to ensure the success of his department and team. Bob complained to his vice-president. Bob's vice-president then went to the hardware installer's vice-president regarding the issue. Nothing changed. Bob's vice-president then told Bob, "Sorry. I did the best I could. You're just going to have to tough it out."

Bob called me and told me he was going to quit his job. He said, "No one is listening to me! Everyone is telling me to shut up and tough it out. No one is defending me when all I am doing is trying to help the company. Everyone thinks I'm the one with the problem!"

Even though Bob's original intent was to be proactive and solution-driven, the company's attitude of "don't make waves," combined with his emotions, pushed Bob into the reactive role of the victim. In order to help Bob see the light, I asked him to assume the role of company advocate as opposed to company victim. If Bob's true intent is to solve a company-wide problem, he must first show the company that the problem is serious enough to warrant fixing. He must approach the issue in a businesslike and unemotional manner. He must act as a statesman and diplomat.

I asked Bob to document any instances in which the lack of infrastructure had cost the company time, money or productivity. Once the data were collected and documented, Bob's next step was to set up a meeting with his vice-president in a neutral environment. The objective of this meeting was to present the data in detail, free from emotion and outside influences or distractions. During the meeting, Bob took the opportunity to show how literally thousands of dollars were being lost due to lack of productivity from lack of infrastructure. He then presented a few options and ideas on how the problem could be solved.

I spoke to Bob a few weeks later and he sounded 100% better. I asked him what had happened to so greatly improve his morale. He responded that he had a revelation. He realized that anytime he approached people regarding his issues, their issues or the company's, he was emotionally off balance. He saw that because of this he usually turned people off right away. The result was that by the time he delivered the core of his message, his audience was already finished listening. When Bob was able to separate his emotions from the crisis, he was able to deliver a clearer message that encouraged his associates to listen and respond more favorably.
 

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Sometimes opportunities for coaching exist not only when things are tough, but also when things are seemingly going well. When things are going well, ego makes it harder for professionals to face the truth and fear of consequences makes it harder to admit the truth. The truth of the matter is, of course, that someone needs help.


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