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Three Critical Steps to Coaching Executives within Your Organization

By Mark David

Originally published in Info-line: The How-To Reference Tool for Training & Performance Professionals, published by the American Society for Training & Development.
September 2001

A Coach's Guide to Leadership

Organizations look to their coaches and trainers for answers and guidance. Today, executives have more to accomplish with less resources - limited funds, fewer facilities, less equipment, and, often, downsized staff. They need a coach to show them how to reach their full potential as managers in order to leverage their most valuable resource - their people.

Coaches see and communicate what others can't see. They research and uncover what is needed for change and convey methods for getting there. As a coach or trainer, it is your job to preplan and strategize ways to teach, guide, and help executives move in the direction they need to go. Even as you coach your organization's leaders, it is you who must take the lead.

Coaching has become a platform for communication within organizations. Great coaches have the ability to communicate on a consistent basis and have mastered being great communicators - in writing and verbally, in groups, and in one-on-one meetings. Great coaches have extraordinarily good listening skills. They not only motivate and instruct, but show others how to reflect upon themselves. It takes a gifted person to be able to stop people in their tracks and honestly assess themselves.

Great coaches study their landscape. They are at once super-generalists and specialists. As generalists, they know many things about their organization - the industry, its economics, the goals of the company, political implications of actions and decisions, and the interplay between management and front-line employees. As specialists, coaches know where to find the data and knowledge to communicate real-world facts with the executives they coach. They read and study voraciously. They are self-taught.

Great coaches are extremely proactive in the way they behave, interact, and coach others; they pull the wagon forward rather than pushing from behind. They are centered, confident, and down-to-earth. They match their actions to their words. They are an example, demonstrating focus, consistency, and follow-through. They are conscious of what's right and wrong. They have incredible integrity in the big things and the small. Great coaches show others how to behave through their own actions and find hundreds of opportunities each month to model exceptional behavior. They, of all people, don't just talk the talk; coaches walk the walk.

Executives aren't the only ones with limited resources; coaches are feeling the pinch of economic downsizing as well. You have only so much time each day to coach others in the behaviors and thought processes needed for success. Great coaches don't restrict themselves to one-on-one meetings or closed doors. They find ways to coach the people in their organizations on-the-spot, in the field, throughout their day - and so must you.

In order to be effective and have executives respond openly and positively, you must follow three critical steps: (1) build trust and rapport, (2) help each executive create a plan to achieve their goals, and (3) help them create a connection between themselves and their front line.

The Three Critical Steps
Step 1: Build Trust and Rapport
Step 2: Help Executives Create a Plan to Achieve Their Goals
Step 3: Show Executives How to Create a Connection with Their Front Line
Conclusion

Article Side-Bars
How to Open People Up with Qualifying Questions
Trap Doors for Coaching Executives
The Importance of Sharpening Your Coaching Skills
The Real-World Benefits of Having a Coach
Why Executives Resist Coaching

 

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