Broadcast Your Vision to Your Team
Originally published in Dartnell's Sales & Marketing
Executive Report
April 24, 2000
Mark David believes that the most important assets of any
company are the people who work there. That makes the role
of "Coach" especially important to any organization,
because it is the coach who grows and develops the team
members. That, in turn, allows the company to grow and
develop.
In his book Coaching Illustrated, David presents 30
basic principles of successful coaching that can help you
establish a solid managing foundation. Included with each
principle is a definition and a real-world example to help
the reader learn, understand and implement each one.
The first principle David lists stresses the importance of
conveying your vision of success clearly to your team.
"Winning coaches start each 'season' with a vision in
mind," he writes. To ensure that your team understands your
vision, make sure it's clearly defined and communicated
often, on a daily, weekly, monthly and quarterly basis.
"When people refer to everyone being on the same page, it
means that everyone understands the team vision and his
part in achieving it," David writes. "This condition is
extremely motivating and is the core of building a
high-performance team."
David suggests that you broadcast your vision by
pre-planning a quarterly marketing campaign. Here are some
ways to implement it:
- Leave voice mail messages reiterating the
vision and update team members on their progress toward
achieving it. Congratulate them on their efforts and
challenge them further.
- E-mail information with team members'
successes and current events that relate to the vision.
- Create a monthly newsletter that refocuses the
team on the vision- recognizing outstanding
contributions, sacrifices, etc.
- Interview customers and create audio/video
recordings to share with the team. This gives your team
members a larger scope to which they can relate their
efforts.
- Schedule regular team meetings to discuss the
vision and each team member's efforts to achieving it.
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