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A Good Coach = A Good Leader (page 2 of 2)

The principles to good coaching are straightforward and based on common sense, says David. Some of the principles, for example, advise readers to: "build trust and respect, not popularity," "tell your team what you expect," "be a reflective thinker," "listen to the data your team members give you," and "never say 'If I were you...'." David admits that the advice in his book is not new or revolutionary, but that doesn't mean managers are following it.

"Take, for example, Principle #19: 'understand that people do things for their reasons and not yours,' " David says. "I would have to say that more than 90% of managers don't answer that question because they don't know what makes their people tick."

David blames this condition in part on downsizing and how it increases the workload of the remaining employees.

"What's happening now more that ever is that people are running so fast that they're standing still," David notes. "When middle management is gutted out, organizations are looking to part-timers to run the show and be creative. Where's it all supposed to come from?"

With each principle, a brief example of how it could be applied is presented. David, who has been keeping records since he was in his early 20s, said the examples came from those early observations and from experiences with his clients.

The book focuses on keeping the lines of communication open and instructing managers to listen to their employees' opinions. Advice that many agree with, but are reluctant to follow, possibly because they feel it would undermine their authority.

"They're reluctant to be this personable with the employees," David explains.

Until they have to be. One client David worked with listened to his advice, but continued working in his usual autocratic, authoritative manner once David was out of earshot.

It wasn't until the client's boss threatened to fire him unless he changed that the client began to listen to David in earnest.

"No one will change until they are willing," David explains. "What I've learned is that people can be helped and people can accelerate to get there. That's what most coaches don't understand."

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